Promo and CRM campaign manager

We are looking for a Promo & Campaign Manager with fluent Farsi to take full ownership of client communications in the Farsi speaking region. This is not just a copywriter role — you will be responsible for the entire campaign cycle: from ideation and content creation to segmentation, launch, and performance analysis. You will work at the intersection of marketing, product, and analytics. Your goal is to engage different client segments with relevant promotions, drive conversions, and retain clients by speaking to them in their language — both linguistically and culturally.

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Main Responsibilities

  • Design and launch promotional campaigns for different client segments (new/active clients), aligning promo mechanics with retention goals
  • Write persuasive content in Farsi for email, push/SMS, social media, landing pages, and banners, using AI tools to speed up content creation
  • Segment the client base by behavior, size and activity to build targeted audiences and trigger-based communication flows
  • Track key campaign metrics (Open Rate, CTR, Conversion Rate, ROI) and client behavior before/after campaigns, preparing regular reports with actionable insights
  • Run A/B tests (offers, visuals, channels), scale winning variations, and localize product interfaces and platforms into Farsi
  • Collaborate with designers, analysts, product, and customer support to brief creatives, align on promotions, and keep support informed about active campaigns.

Your Experience & Skills

  • Fluent farsi (persian): impeccable command of grammar, stylistics, and modern vocabulary
  • English – Upper-Intermediate for communication with the international team, briefs, and reporting
  • Minimum 2–3 years experience in marketing: promotions, CRM management (preferably in the financial sector)
  • Proven ability to write compelling, conversion-driven copy in Farsi for different channels (email, social media, SMS, landing pages)
  • Comfortable working with data. You know how to measure campaign effectiveness and make data-driven decisions.
  • Proficiency in Excel / Google Sheets is a must
  • Hands-on experience with CRM platforms, client segmentation, and trigger-based communication
  • Deep knowledge of the cultural, behavioral and financial nuances of Middle East financial market
  • Advanced user of Stripo, CRM, HTML/CSS (SQL will be a plus).

What do we offer

  • Competitive salary with regular performance reviews
  • Remote work opportunity based in Armenia with flexible working hours
  • Opportunity to work with a fast-growing international fintech brand and directly influence campaign performance in a key market
  • Professional growth in marketing, CRM, and localization within the fintech industry
  • A dynamic, international team environment with modern tools and processes.

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